Explorations

The working pages behind the brand, oldest first. Records of how it got here, not the rules; the brand book is the reference.

1. 01UI identity directionsFiled, Corner, Margin and Shapes, then Full stop, Layers, Page and Hemma.
2. 02Layers 0.1The first definition, in Full stop’s colours.
3. 03Layers 0.2The approved definition: desk, sheets, ink and teal.
4. 04First marksStack, Arch, Caret and Page, and three ways to set the name.
5. 05From arch to folderThe arch, the folder inside it, and the plain folder.
6. 06The folder in a folderTwo layers on two, before the redraw.
7. 07Redrawn as an nToday’s mark and three redraws, with C worked out.
8. 08The name in NunitoNunito 800 and 900 against Museo Sans Rounded and Rethink Sans, with content. Rethink Sans stayed.
9. 09Sharper cornersThe mark with tightened and square corners, beside Rethink Sans. B, square, was chosen.